That’s how SO.WEB was born in 2024—my first step into branding. It was a starting point that helped me grow, but I knew I could push even further.
And so, SOUA.STUDIO came to life in 2025—an evolution, but also a clear statement of intent. Here, I bring together everything I’ve learned, combining creativity and strategy to help brands and professionals tell their stories in a way that truly represents them. Because sometimes, the right path isn’t the one you find—it’s the one you build yourself.
Some people know exactly what they want from the start. And then there are those like me—who need to explore a little before finding their way.
I’ve always had a creative side, which I expressed through small volunteer projects, but I never imagined it would become the core of my work.
My journey has been anything but conventional. I studied tourism, then languages, and took on all sorts of jobs—from cleaning staff to babysitting, from marketing to call centers, eventually becoming a country manager.
Each experience taught me something valuable, but none truly felt like the right fit.
At some point, I decided to stop, take a step back, and really listen to myself. I didn’t want to follow a pre-defined path—I wanted to create one that reflected who I am.
